Tuesday, January 28, 2020
Indianization Term Essay Example for Free
Indianization Term Essay Question 1 What does the term `Indianization` or `sinicization` refer to when used to describe government administrations headed by invaders or foreign powers? Please give at least 2 examples.                These two terms refer to a general cultural assimilation of the foreign government. Over time, occupying powers in China and India became familiar with the local culture and began to blend in, appearing more and more as locals than foreigners. In the case of these two countries, this process led to locals being promoted to government positions that were initially reserved for the foreign or invading power.  The nation gradually looks less and less like a conquered state, as more of its own people are placed in positions of power and its populace regains greater self-determination.            In India, this process was introduced by the British in the 1920’s and was actually termed Indianisation. The British appointed Indians to fill senior military ranks and government positions, and set up specific officers to handle this process in a deliberate manner.            The example is perhaps clearer in China, where Kublai Khan fell in love with Chinese culture in his youth. In 1271, after being Khan for 20 years, Kublai created the Yuan dynasty which covered the area of China under Mongole rule. The Yuan dynasty was initially a Mongol administration and was part of the Mongol empire, but with time, successive rulers saw themselves as Chinese emperors rather than Mongol lords. The Yuan dynasty lost influence over Mongol lands outside of China, and became a true Chinese empire until conquered by the Ming dynasty in 1388 (Saunders, 2001). Question 2 What developments in Southern Song China resemble the Industrial Revolution of the West? Why were the emperors during the Song period so successful when their predecessors were not?      The Song period was one of great growth and development in China’s industry and infrastructure. One of the largest factors of this was the introduction of paper money, leading to a normalized market economy. This was also a time of development of cities, as opposed to the agrarian economy that had characterized earlier periods. Cities became centers of trade and industry, leading to the development of a merchant class similar to the later Bourgeoise in Europe.            Chinese industry grew along with the merchant class during the Song period. While finding exact numbers from the time period is difficult, Robert Hartwell notes that Chinese iron production lept sixfold from the early 800’s to 1078, where he notes that Chinese iron production reached 125,000 tons (Hartwell, 1962), far beyond that of the Western powers. This abundance of iron allowed China to manufacture tools, machinery, and trade goods. The result was that China’s economy grew dramatically, leading to China surpassing Western Europe in per capita income during the Song dynasty (Maddison, 2006).            Several factors contributed to the occurrence of this Chinese â€Å"Industrial Revolution†under the Song dynasty. One was the establishment of a civil bureaucracy as opposed to rule by warlords. This helped to encourage the development of trade and industry, as well as education, as commoners could achieve these posts via taking the imperial examination. Another factor was technological innovation, marked by developments such as gunpowder and movable type. Such social and technological innovation led to expanded opportunities for the peasant class and allowed many to migrate from farms to cities to pursue the newer career paths available to them. Question 3 What combination of Mongol attributes and Song weaknesses made the Mongol conquest successful? Please analyze it detail.            The single largest factor leading to the successful Mongol conquest of the Song dynasty was the attitudes of each culture towards war. The Mongols were born and bred for it. Their culture glorified battle and conquest. The Mongol empire had been growing for centuries, winning victory after victory, which surely inspired fear and doubt in any army forced to stand against them. The Song were not pacifists by any means, but they were not warriors in the same vein as the Mongols. When they broke the Mongol alliance to recapture former lost cities, they were not prepared for the war they had unleashed.            One major Song weakness was that the initial battlefields of the war were not favorable positions to hold. Kaifeng, Luoynag, and Chang’an were already ruined by war. The Song strategy of defense also played into the Mongols’ hands, allowing the horsewarriors to choose the time and place of battles and ensure local superiority. This led to the Song being driven back, finally retreating to Guangdong and losing their leader, Emperor Gong, in the process.            The Song dynasty was now left effectively leaderless. The two heirs were mere children. Without a decisive and strong leader, further efforts at resistance were to prove futile. The final defeat of the Song at the Battle of Yamen in 1279 was almost a foregone conclusion, as the demoralized and cornered Song were beaten soundly by Kublai Khan’s naval forces, leading to the death of the final Song emperor and the assimilation of Song lands. Question 4 Why did Chinese culture become so popular and accepted in Japan? What are the major differences and similarities between the Chinese and Japanese culture.            Many aspects of Chinese culture passed to Japan in the earlier centuries AD, when China was a more advanced society and the Japanese eager to learn and advance themselves. This hunger for learning and improvement of their culture was the primary factor that allowed Chinese cultural influence to infiltrate Japanese society. When the two cultures first made contact Japan had no formal written language and adopted that of the Chinese, which would later be evolved to a similar but distinct written form. Japan also modelled its imperial bureaucracy after that of China, and the courts of the two nations ended up being very similar in the ranks and titles used.            The largest form of cultural influence, though, was religion. Both Confucianism and Buddhism made strong inroads in Japan, which at the time had a much less sophisticated form of religion. Both of the Chinese religions imparted practical knowledge about how to run a society and live one’s daily life, and this proved attractive to the Japanese. This influence led to the development of Zen Buddhism and the famous Japanese samurai culture.            With these similarities, differences between the two cultures remained. One of the strongest was the samurai culture, the code of Bushido. The Japanese samurai evolved to be a warrior caste, something which did not have a counterpart in China on nearly the same scale. As a result of this, Japan evolved to a more feudal society, with peasant-serfs supporting the samurai nobility in a system of lesser warlords (daimyo) owing fealty to the imperial court (in reality, the Shogun). Chinese culture, especially in the Ming period, treated the peasantry more as independent landowners rather than as the lowest tier in the feudal machine. Question 5 What impact did Buddhism have on the development of Japanese culture and lifestyles? Give examples in both art and literature where Buddhism was a major factor.            Japanese Zen Buddhism infiltrated and permeated every aspect of Japanese culture, influencing the way they thought, governed, created, even loved and made war. The Japanese have long been famous for appearing reserved, for keeping emotion private. This is a very Buddhist trait coming from the teachings of the Middle Path, the path of moderation. Excess is frowned upon. Discipline and focus are encouraged. Those two words have formed the foundation of Japanese lifestyles for centuries. The formalized ritual of the tea ceremony also demonstrates Buddhist influences over such a simple thing as the drinking of tea.            The samurai give excellent examples of how Buddhism affected Japanese culture. The samurai were the ruling class, and as the elite, the commoners would seek to emulate them. The samurai were known for their unshakeable dedication to their duty, that of serving their daimyo, or leige. They paid particular emphasis to Samadhi, one of three branches of Buddhism’s Noble Eightfold Path. The teachings of Samadhi emphasized right effort (continual self-improvement, via constant training at their disciplines), right mindfulness (awareness of one’s surroundings, seeing the world clearly), and right concentration (self-awareness, accomplished via meditation and self-reflection).            Buddhism’s influences also spread into the art and literature of the period. The clearest example in art is in Japanese gardens and architecture. Japanese homes were sparse and minimalist, rejecting luxury in favor of the simple necessities, in which the Japanese took joy. Their gardens were designed and grown as places for tranquility, as places of meditation. Buddhist influence over literature is seen in such writings as â€Å"An Account of My Hut†by Chomei, an argument for a life of peaceful meditation and tranquility. Question 6 How did a Japanese emperor differ from the Chinese emperor? Which would you consider more superior and why?            The primary difference was in the power they wielded. Chinese emperors tended to wield far more power over their territory and ruling in a monarchial fashion. While many Chinese emperors were overthrown in the end by court intrigue, regicide, or revolution; during their time on the throne a Chinese emperor was his nation’s absolute ruler.            In constrast the Japanese emperors were mostly figureheads. Though viewed by the populace as a living god, in truth their power was very limited. For most of the last 1,000 years the real power in Japan was held by the Shogun, the primary warlord who had gained dominance over the others. Within that period were also many times of strife where Japan had no strong leader but was instead fragmented into many separate warring states, led by Daimyo. The emperor still reigned during these periods but had no power to stop the warfare.            Chinese emperors fit more closely with the western idea of monarchy, whereas Japanese emperors were described by European explorers as being more akin to the Pope: a spiritual leader with little political clout, while the Shoguns were mentioned as being similar to the European monarchs (Howe, 1999).            In absolute terms, Chinese emperors seem to be superior to Japanese by virtue of the greater power they wield. Argument could be made that monarchial institutions have the inherent weakness of relying too much on one man who may or may not be qualified to rule (just look at the damage some of the Roman emperors such as Nero and Caligula caused), that is beyond the scope of this work. For the purposes of this discussion, I will argue that Chinese emperors were superior as the Japanese emperors were for the most part figureheads. Question 7 What characteristics of the nomadic peoples made them `barbaric` to the civilizations of India and China? What characteristics of the nomadic peoples would you consider to be strengths?            China and India viewed their nomadic neighbors as barbarians due to what was seen as an overall lack of civilization. Most of the nomadic cultures lacked such â€Å"civilizing†characteristics as a large and detailed government system, with most using a system that was very feudal in nature, chieftains owing fealty to greater warlords. They also lacked what were seen as other civilizing characteristics, such as advanced agriculture with public works projects like canals to support it.            Another major factor was that of religion. China and India had very sophisticated religious belief systems, as opposed to the less developed beliefs of the various nomadic groups around them. As has been seen throughout history in all parts of the world, religion is commonly used as a barometer to judge the level of civilization of a culture, such as in Europe where Christians viewed non-Christians are barbarians. Based on this barometer, the Chinese and Indian cultures viewed others with simpler belief structures as not being as advanced spiritually and philosophically. Finally, many of the neighboring nomadic cultures had not developed a fully-functional form of written language, often borrowing from Chinese writing.            And yet despite these â€Å"disadvantages†, nomadic cultures such as the Mongols would end up conquering the great civilized empires. Their active tribal lifestyle bred them as warriors, not farmers. Their lifestyle also led them to be superior horsemen, which proved yet another advantage in warfare. Their people were hardy, used to living without luxury, and well-suited to conducting long campaigns. These cultures that were dismissed as â€Å"barbaric†would end up proving mightier than expected. Question 8 When did the Mughal dynasty rule India. What achievements occurred during this dynasty? What led to the decline of Mughal rule in India?            The Mughal dynasty began in 1504 when Babur of the Timurids conquered Kabul. His force was a Muslim army of Mongols and other more local peoples (such as Afghans and Persians). This and the following decades of consolidation of power with battles fought against smaller regional powers established the Mughal dynasty, and brought Islam to the front in the Indian subcontinent.            Of note, though, is that the Mughals exercised a religious tolerance rarely seen in the time period. Though Islam was the primary religion throughout most of the dynasty, Hindus and other religions were rarely persecuted. The reign of Akar from 1556-1605 brought about the most dramatic change of all, with a policy of direct attempts at reconciliation with Hindus, promoting them to high government office and abolishing the poll tax on non-Muslims.            Another major and lasting achievement of the Mughals was their architecture. They were renowned for massive construction projects, including large fortress-palaces such as the monstrous Red Fort in Dehli. There is also the Taj Mahal, perhaps the most famous lasting architectural sample, built in Agra and completed in 1648.            The decline of the Mughal empire was a long process. The reign of the last of the strong Mughal emperors, Aurangzeb from 1658 to 1707, saw the empire hold together but the decay had begun and his policies, while temporarily effective, added to the long-term problems. Wars demonstrated Mughal military might, but drained the treasury; and new anti-Hindu policies led to resentment and rebellion at home and class struggle (Habib, 2001). This led the way to foreign invasion from the neighboring Marathas, Persians, and Afghans, eating away at the empire until the commonly accepted date of the empire’s final ruler Bahadur Shah Zafar who was exiled in 1857. Question 9 Ironically, while Europeans later fought wars over control of the sea routes in the Asian region, China abandoned its dominant position. Why did the Ming court decide to end the maritime voyages of Zheng He just as China reached domination of the Asian seas? Was this a poor decision or one that strengthened China? Please explain.            There were multiple factors that seem to be present in the Ming’s decision to suspend Zheng He’s voyages. Zheng He did most of his exploring during the time of the Yongle Emperor, and when he died in 1424 his successors seemed to view Zheng He’s growing influence at court as a threat. Curbing his travels that made him famous would be a good way to reduce his influence.            Cost was also a major factor, as China became embroiled in conflict with its Mongolian neighbors to the north. Having been once conquered by the Mongolians, the Ming court took this threat very seriously, and devoted every effort to protecting their borders and resisting the Mongols. Zheng He’s expedition fleet was massive, and the cost of the journeys was thus immense, as he went as an emissary and explorer rather than a trader. His journeys did not result in wealth pouring into Chinese coffers as did that of the European explorers from the colonies they founded and trade routes they started. The Ming needed their resources to fight the Mongols, and thus cut back in other areas, such as these naval expeditions in order to meet the Mongol threat.            It is difficult to say whether this was a wise decision or not in retrospect. The money saved on naval excursions surely assisted the Ming in their mostly successful efforts to resist the Mongols, culminating in the expansion of the Great Wall of China. Perhaps if Zheng He’s costly voyages had continued, the resources would not have been available to hold off the Mongols. And yet there was a cost, which is that when the European nations began arriving in force, the Chinese were not able to resist them. Overall I would say the decision was wise, in facing the immediate threat rather than a potential and vague future threat that might never materialize. Question 10 Who founded the Ming Dynasty and what were main characteristics of rule during this period? What were the major achievements of the Ming Dynasty? What is meant by saying that the `sprouts of capitalism` can be found in the Ming Dynasty?            The Ming dynasty was founded in 1368 by Zhu Yuanzhang, a man of peasant birth and monastery education who was one of the leaders of a series of revolts that destroyed the Yuan dynasty. Upon ascending to the position of emperor, he took the name Hongwu. Some major traits of Ming rule were favor given to the poor, a strong military, a strong internal focus, and the replacement of the prime minister post with that of the Grand secretary.            The Ming period was a good one for the peasantry. Hongwu seemed to favor the poor, and gave land to peasants to farm. Peasants who moved to and farmed unused land could claim it as their own and be free from taxation on it. This led to an agricultural class much like that to be found later in America, with free citizens owning and cultivating land rather than a feudal serf system.            The early Ming favored agriculture over trade, and would eventually forbid oceangoing trade ships from leaving China. Despite this, trade flourished due to other factors, such as the introduction of silver to the economy which established currency and limited barter. Another major achievement of the Ming dynasty was its refinement of the Chinese legal code. The laws were designed to be fair and understandable, so that they could not be taken advantage of by the upper class.            Capitalism in China flourished during the Ming period. The empire was stable politically, the lower class more prosperous than ever before. Owning their own land meant that they received the benefits from their work rather than owing most of the fruits of their labor to a leige. This was the beginning of a free market, and combined with increased trade, Chinese citizens were rewarded for their hard work and this encouraged them to do well. Bibliography Habib, I. (2001). The Agrarian System of Mughal India, 1526-1707. Oxford: Oxford University Press. Hartwell, R. (1962). A Revolution in the Chinese Iron and Coal Industries During the Northern Sung, 960-1126 A.D. The Journal of Asian Studies , 21 (2), pp. 153-162. Howe, C. (1999). The Origins of Japanese Trade Supremacy. Development and Technology in Asia from 1540 to the Pacific War. Chicago: The University of Chicago Press. Maddison, A. (2006). The World Economy: Volume 1: A Millennial Perspective and Volume 2: Historical Statistics. Paris: Organisation for Economic Co-operation and Development. Saunders, J. J. (2001). History of the Mongol Conquests. Philadelphia: University of Pennsylvania Press.
Monday, January 20, 2020
Farming In Denmark :: essays research papers
Denmark is located in the Central Northern part of Europe. It is part of the Scandinavian countries, thus it has a relatively cold weather all year long. 75% of Denmark’s land is used for farming. Because of it’s export of agricultural and industrial produce, it enjoys one of the highest standard of living in the world. This case study is meant to study the farming in Denmark. Types of Farming: Denmark is divided into 3 areas: Jutland, Fyn, and Zealand. Farming is found in all of those areas. Denmark’s types of farming are: Dairy farming, Crop farming, Animal farming, and Mixed farming In Jutland, the least intensive farming is found. There they mainly grow rye, oats, and potatoes. Pasture land is also found there. In Fyn and Zealand, the most Intensive farming is found. There they grow cereals with root crops, and pigs. Some areas in Jutland and Fyn are also used for mixed farming. Is the Land Suitable for Farming?: Denmark’s land wasn’t very fertile in the Nineteenth century. It had Sandy soils in the West and Clay land in the East. The government invested a lot of money into making those lands fertile. The low lying and relatively flat land in Denmark added to the existing fertile soils, and partially favorable climate (Winter frosts + Warm and sunny summer with rainfall over the average) makes Denmark ideal for cereal farming. Up till the 1870’s, Denmark was a major exporter of wheat and barley. But eventually, it had to diversify due to hard competition. That was when it realized the high demand for dairy products in foreign countries (mainly Britain), thus it started to export dairy products along with cereals. This meant it had to rely on pasture land for rearing animals Today, Denmark’s land is typical for the types of farming found there. The land remains ideal for cereal farming. Pasture land is also found for cattle. Pigs and poultry remain inside a barn all year long. The land is also ideal for growing potatoes and other root crops. Stalinization isn’t a problem in Denmark due to a high annual rainfall. Where in the World can Similar Farming be Found?: Mixed farming: Mixed farming can be found in North America (i.e. USA), in Asia (i.e. Russia), and in Europe (i.e. France and Spain). Mixed farming can be also be found in the rest of the continents. Dairy farming: Dairy farming is found world wide. It is found in Israel, Italy, USA, France, Britain, and many more.
Sunday, January 12, 2020
Princely Jets (Pvt.) Ltd. the Air Ambulance Written Analysis of a Case
Princely Jets (Pvt. ) Ltd. – The Air Ambulance| Written Analysis of a Case| Mariam Soomro, Sharmain Malik, Syed Zainul Islam & Farooq Tirmizi| Introduction This paper will be referring to the case study â€Å"Princely Jets (Pvt. ) Ltd. – The Air Ambulance†. It will discuss at length the issues brought out in the case which concern the new Air Ambulance service that Akbar Group of Companies is planning to launch. This paper asserts that Akbar Group should go ahead with the launch of the new service at the proposed price US$ 750 monthly membership and an hourly rate of usage of US$2500. The paper will attempt to justify the pricing strategy and discuss the mix of promotion tools that they should make use of. Overview The Akbar Group has a diverse group of companies with their operations being divided into two major categories: the aviation division and the commercial division. They started operations in Pakistan in 2005 with Princely Jets (Pvt. ) Limited with their first private charter jet services. They offered private jet services on an adhoc as well as on a scheduled flight basis with an objective of making the private jet charter experience simple, comfortable, enjoyable and unique. They launched in Karachi and later on expanded their services to Islamabad in 2006. By 2008 they had a fleet of 6 aircrafts. They had an average growth rate of 15% and a return on investment of 3%. Their aviation division also included being the General Sales Agents for twelve international airlines; they were representatives of Amadeus; and they offered travel agency services under the name Princely Travels and Citilink. Their commercial division included allied businesses such as the distribution of Nike and United Parcel Services (UPS). They also had exclusive distribution of travel insurance for the American Insurance Group. Akbar Group also introduced many global businesses in Pakistan such as McDonalds, The Princeton Review and LMVH Watches and Jewelry. Market Situation and Competitive Scenario Pakistan suffers from a host of problems such as political and social unrest. The rate of political protests, traffic accidents, criminal assaults and terrorist attacks has increased significantly. There is a constant need for transportation of victims for emergency needs. There have been many instances where the patient never makes it to the medical facility in time because of traffic jams. There are a sufficient number of medical rescue teams that provide ambulance services such as Askari Aviation, Edhi Foundation and Chhipa Ambulances, but none that provided specialized air ambulance services. The Akbar Group identified this gap in the market and decided to offer an Air Ambulance service to cater to this unmet need. It was easy for them to cater to this need as it would be a natural extension of their aviation services that they provided through Princely Jets. They had an existing clientele from their Princely Jet services who they could target for the same specialized air ambulance services. Segmentation and Target Market The Akbar Group chose to segment the market using two techniques: Psychographic and Demographic. Psychographic: They wanted to target affluent customers who would be â€Å"willing to provide insurance for this value added medical facility not only for their personal use but also for the use of company employees†. Demographic: The target market identified for the air ambulance service included corporate entities such as multinational and large national companies, banks, embassies, governmental agencies and some high net worth individuals. Marketing Mix Product/ Service The Akbar Group proposed the following with their Air Ambulance Services: * Transportation of physicians and specialists to remote areas * Inter-hospital transfer of patients requiring specialist’s treatment and immediate attention * Quick transportation of blood and human vital organs * Medical and other assistance to companies and organizations in remote areas of the country. They wished to start off their operations with a pilot project in Karachi and later on proceed to other parts of the country. In the Karachi region they planned to provide their services within a radius of 125 nautical miles (225 land miles). The justification behind this radius was that they wanted to transport the patient to the nearest medical facility within a maximum of 90 minutes. They planned to offer air ambulance services with two fully equipment helicopters with multiple seating and at least two patient beds. They would have on board a fully trained paramedic team including a doctor, state-of-the-art medical equipment, life saving and emergency medicines, oxygen and blood transfusion capabilities. The air ambulance aimed to offer a smooth transition of the patient from the helicopter to the emergency room. Financially Viability As seen from the expected revenue above, after the first year this project will generate a profit stream which will make this a viable project. The Air Ambulance project is suitable for a country like Pakistan where one sees in Exhibit 9A and Exhibit 9B that there is a high requirement for such services. To support this one should also look at Exhibit 12 to see the number of people that are in need of such services and have no other alternative. Pricing The two pronged strategy that is being offered by Mr. Ghouse is feasible since targeted market segment pays little importance to prices. They consider the value of the services. Therefore, as they are willing to pay these prices for business purposes; then they will be more than willing to pay for medical services. The prices suggested will be divided into 3 categories for three different customer divisions as the following: Corporate customer- These are the companies mentioned in Exhibit 3. They will be offered a yearly package that will contain 37 hours that they can use at any hour. It can be used by any member of the corporation with the approval of HR. * Private Customer- These will be those individuals who are operating private companies that have steady cash flow. They will be familiar with Princely Jets (PVT) LTD. services; hence it will be relatively easy to convince them to utilize The Air Ambulance services for themselves. * Hospitals- A yearly contract will be signed with hospitals as mentioned in Exhibit 11B; this will provide an additional service which can be provided by leading medical institutions, which will have customers who are willing to avail on a one off basis. The cost that is charged by the hospital will be left to its discretion. Pricing Method The pricing strategy will differ from segment to segment. The private customer will be charged a slightly higher price as he will be less likely to require services on a regular basis. Whereas corporate customers and hospitals will be charged a slightly lower price since they will be purchasing bulk services and are more likely to want greater flight hours. Therefore, higher revenue can be generated from these institutes through variable costs. The above methodology is simply a proposal. However, this project is definitely viable. If we consider the pricing that Princely Jets is exploring; the following comes to mind: Premium Pricing Princely Jets is going to be fulfilling the needs of a niche market. As stated earlier, pricing is not an influencing factor in the decision to purchase. For these high profile consumers, the ambience, the service environment and the quality will be perceived as of worth. It is about how vital the customer is made to feel during the entire journey. It is the flexibility offered, the uniqueness in treatment and of course, the fact that each flight is personalized for the client. They will be willing to pay for a superior air solution over others which are designed to give greater benefits. It is these intangibles that justify the premium pricing strategy. Also as it is the pioneer in its category, it can enjoy the benefit of being a price setter in the industry. Specialized Service Air ambulance services have high operational costs. The specialized nature of these air rescue services limits the ability to compete on the basis of cost. Therefore, marketing is directed towards high net individuals, corporations and governmental agencies that prefer other factors. Customized Air Solution Princely Jets is going to fabricate each flight with accordance to the needs of the client. From the point of destination to the point of food being catered; every small aspect will be planned in order to serve the punter in question. Heritage Akbar Group of Companies is bringing this premium service in and has over 100 years of experience in the aviation industry. This facet can be utilized to position Princely Jets air ambulance services in the consumer’s mind and be used to build brand equity. Placement Princely Jets launched from Karachi in 2005 and had expanded to Islamabad by 2006. It designed a 4000 square yard hangar with a high tech maintenance workshop for supportive services. Also to add benefits and value to their service, Princely Jets had its own airport lounge in Karachi. It was dedicated to Princely Jets customers. Promotion Viral Marketing This strategy played well for the luxurious travel Princely Jets offered. It appeared to be promising for air ambulance services as well. Within the narrowed boundaries of this niche market, if the trend of air ambulance services spreads like wildfire, targeted customers will be drawn into its usage. Word of mouth Word of mouth communication remains to be the most effective and popular marketing tool. As it is recommended from person to person, a level of trust is involved. That by itself will build to service credibility and reliance. Relationship marketing Given the infrequent nature of this service, Princely Jets will have to be persistent in building and sustain its clientele. It should focus on the longevity of end user relationships and continue to remain in touch with them. They will likely own personal, intricate consumer information such as birthdays, anniversaries etc and can perform diminutive gestures such as sending a birthday card across to remind the consumer that Princely Jets remembers them and is thinking of them. That will add to value in terms of positioning in the customer’s mind. Direct Marketing This may prove to be a successful strategy for the air ambulance sector. Sending brochures, flyers, personalized posters to the consumers would build a personal connection. An even better alternative is to send customized letters to them on a monthly or biweekly basis to build brand recall and to make Princely Jets the preferred carrier. Another way to differentiate itself is to offer to show the helicopter to exclusive clientele. These strategies are recommended to Mr. Ghouse as they will prove to be the most effectual and valuable. However, an aggressive online marketing campaign to compliment the above tactics will be better. Mr. Ghouse should draw up an integrated marketing communication plan that has the consistent message of safety, security and comfort and is conveyed accurately.
Saturday, January 4, 2020
Movie Analysis `` Doc `` Essay - 2135 Words
In Sharon Pollock’s play â€Å"Doc†, memory is a central aspect that the entirety of the play revolves around. Memory is staged as fluid, dynamic and as an important element in one’s understanding of one’s self. In this play, it is through memories that Catherine gains a new perspective of herself, other characters, and past events. This representation of memory is developed through dramatic techniques such as set and setting in the way the play is staged to transcend both time and space through the shared memories of Ev and Catherine as well as certain props. This representation is also shown through the technique of plot and design in the way the timeline of memories shifts as Catherine sees her childhood memories in a new light. First of all, an important aspect of â€Å"Doc†is the set and setting and how it relates to Pollock’s fluid representation of memory. The present is set in Catherine’s childhood home, while the past has a more ambiguous setting as Catherine and Ev are catapulted back in time through their memories of the past. Before the play even begins, Catherine’s childhood home already seems to have a spooky feel to it as the stage directions state â€Å"In the black there is a subtle murmuring of voices, with the odd phrase and word emerging quite clearly. They are repeats of bits and pieces of dialogue heard later in the play. The voices are those of Katie, Oscar, Bob and the young Ev; they often speak on top of each other†(Pollock 1149). This initiates a hauntingShow MoreRelatedThe Wild West: an Analysis of Post-Civil War Tension in John Ford’s â€Å"My Darling Clementine†1546 Words  | 7 PagesDiscuss the thematic implications of Doc Holl iday and Granville Thorndyke (the Shakespearean actor) in â€Å"My Darling Clementine.†What is Ford trying to say about the relation to the civilized East to the unsettled West. 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Descriptive statistics describesRead MoreEssay on Economies Diseconomies of Scale1125 Words  | 5 PagesEconomies and Diseconomies of Scale A case for McDonalds amp; Movie Theaters By Michele Tarrence Econ 202 Economies of scale are defined as ‘forces that reduce a firm’s average cost as scale of operation increases in the long run. The opposite of this would be diseconomies of scale, meaning ‘forces that may eventually increase a firms average cost as the scale of operation increases in the long run. Most every company has both the economies and diseconomies of scale that can be analyzedRead MoreAnalysis of Classic Hollywood Cinema: Stagecoach 792 Words  | 4 PagesHollywood cinema. The film uses a few main characters that the audience members get to know well and create their own feelings for. In Stagecoach, there are nine main characters that the audience gets to know well, Dallas, Ringo Kid, Buck, Hatfield, Doc Boone, Lucy Mallory, Curley, Gatewood and the lieutenant. These characters are consistent throughout the story and the audience members begin to understand them as the story develops. The story’s development consists of a single goal, the characters’Read MoreEssay on Feminine Beauty921 Words  | 4 Pagesgaining recognition of their equality then how they looked. Woman felt beauty came from with in and was not a product one could buy. Attractiveness was being strong and powerful: In the late 1910s and early 1920s female athletes began to ellipse movie starts as the nations beauty archetypes (Faludi 204) This seems due to the Womens movements influence at the time. Yet when the late 1920s are analyzed one sees a different occurrence. After women achieved the vote in 1920 women, it seems, feltRead MoreBreakfast At Tiffanys Film Analysis1041 Words  | 5 PagesTomato alone, in the film; Holly brings Paul along to meet Sally. In addition, at the end of Doc’s visit, in the novel, Holly was still married to Doc, and she didn’t want to divorce him, she threatened the narrator in the novel not to tell anyone. In the film Breakfast at Tiffany’s Holly explains that her marriage is already annulled ages ago but Doc will not accept it. The gift that Holly gave to the narrator in the novel was a bird cage, in the film; Holly gave Paul a type writer ribbon. I wasRead MoreRoyal Caribbean Cruise Line Marketing Analysis1541 Words  | 7 PagesRunning Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises.Read MoreA Socioeconomic Analysis Of The Movie Breakfast At Tiffanys1565 Words  | 7 PagesA Socioeconomic Analysis of the Movie, Breakfast at Tiffany’s â€Å"Lights camera action†is, perhaps, the proverbial phrase that comes to one’s mind when viewing the opening scene of the iconic 1961 film, Breakfast at Tiffany’s. The movie begins at early dawn in the upper echelon section of Manhattan, New York City. A taxi travels hurriedly down a deserted Fifth Avenue and stops in front of Tiffany’s, the jewelry store, where the slim figure of an extremely chic and regal, Holly Golightly emerges fromRead MoreLeadership Skills And Leadership Skill1312 Words  | 6 Pagessituation. It can varies from soft method, rational persuasion, inspirational appeals, consultation, ingratiation, personal appeal to hard method, exchange, coalition tactic, pressure tactic, legitimate tactic and upward appeal. Many characters in the movie using multiple influence tactic from time to time, but this paper will only discuss the tactics that the main leaders, Herman Boone and Bill Yoast, perform as part of their leadership skill. Rational persuasion occurs when an agent uses logical argumentRead MoreRacial Discourse in the Film 8 Mile Directed by Curtis Hanson2159 Words  | 9 Pagesin 1995, 8 Mile is the semi-autobiographical movie about Eminem’s, nà © Marshall Mathers, ascent into fame and the hip-hop scene, previously dominated by African-Americans. Jimmy is a high school graduate living in Warren, Michigan, working in a factory. He’s a white male with the aspirations of becoming a rapper. He lives with his mother, Stephanie, who has a younger and abusive boyfriend, and his little sister, Lily in a trailer. Throughout the movie, he has an unstable but sexual relationship with
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